Spotto App
Our Role
Product Strategy
User Research
Market Research
Design
#mobileapp #uxdesign #productstartegy #userresearch #design
Overview
The goal of this project was to refine an app for discovering places through friends’ recommendations. Our aim was to enhance the app’s functionality, improve user experience, and ensure it meets the needs of its users effectively. This involved evaluating the existing prototype, gathering user feedback, and focusing on delivering a streamlined, user-centric product.
Impact
Cutting 60% of initially planned features streamlined the app, focusing on core functionalities. Shifting to a new target audience improved market fit and potential for success.
